Bandai Namco Announces $130 Million Gundam Metaverse Project

    Bandai Namco’s “Mobile Suit Gundam” is one of the most iconic mecha franchises in the world. With a successful anime series and plastic model line, the company seeks to expand the franchise even more with “Mobile Suit Gundam Metaverse.” The project will cost $130 million and aims to connect Gundam fans around the world.

    About the Gundam Metaverse

    The Gundam metaverse is focused on incorporating games, videos, live music, and other Gundam related content in one virtual world. This includes physical stores such as gaming arcades and their popular Gunpla plastic model shops.

    Through this project, Bandai Namco wishes to establish communities among Gundam fans. They also wish to build deep and lasting connections with a strong focus on enhancing the quality of those connections to their fans.

    “The “Gundam Metaverse” will be a mechanism for us to be more connected with fans. It will become possible to connect intellectual property-specific metaverses in the future.”

    – Bandai Namco President, Masaru Kawaguchi

    Going Virtual

    Bandai Namco is one of the latest to turn to virtual platforms to increase its revenue as more consumers seek remote ways for their purchases. Disney, Epic Games, Microsoft, Facebook, and Square Enix are among the major firms and brands scrambling to get in on the metaverse.

    About “Mobile Suit Gundam”

    “Mobile Suit Gundam” is a 1979 mecha anime series created and directed by Yoshiyuki Tomino. Set in a futuristic timeline, it tells the story of the “Principality of Zeon” who seeks independence from the “Earth Federation Forces.” Student civilian Amuro Ray becomes the pilot of the titular “Gundam” and joins the Earth Forces to fight against Zeon’s rebellion.

    “Mobile Suit Gundam” differs from other mecha anime of its time because it portrayed what real war was like and how it impacts the people caught in it.

    The franchise has since branched off to many different series, universes, and timelines.

    About Bandai Namco

    Bandai Namco is a video game developer and toy manufacturing company. Their game library includes the “Dark Souls,” and “Elden Ringfranches,” “Pac-Man,” “Mobile Suit Gundam,” “Dragon Ball,” and “Soul Calibur.” Their toy manufacturing line is popular for their plastic model kits called Gunpla, which features the mechas in their “Mobile Suit Gundam” franchises.

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